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loretta poggio   loretta poggio, ph.d., is a marketing consultant, public speaker and expert on multicultural marketing. ms. poggio has over 20 years experience in the direct marketing industry. she was one of the pioneers in ethnic surname research for consumers marketing research, inc. dr poggio received her ph.d. from the new school for social research. She is currently employed at ethnic technologies llc, an information provider to the direct response industry.

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